In response to the D&AD New Blood Awards competition, this project aims to Inspire audiences to build new maths habits through a new app launched by Duolingo.
Through extensive research about Duolingo’s brand positioning and the target public, I identified a potential new market for Duolingo among home-schooling parents. The new app presents an opportunity to tap into a demographic seeking innovative educational resources.
Home-schooling parents often prioritize interactive and engaging learning tools for their children, aligning with Duolingo’s mission to make education enjoyable and accessible to everyone. By positioning Duolingo Math as a valuable addition to their home-schooling curriculum, we can encourage parents to download and stay motivated with the app, ultimately helping their children build a daily habit of learning mathematics. There is also great potential to expand Duolingo’s reach into other school subjects. This approach not only expands the company’s reach but also reinforces its commitment to making learning fun and impactful for learners worldwide.
